- Actor Walton Goggins has responded to fans comparing him to the Grinch.
- He stars as the Grinch in Walmart’s ‘Who Knew?’ holiday campaign set in WhoKnewVille.
- Goggins said prosthetic makeup — especially a nose piece — helped him find the character.
- The actor admitted initial anxiety but enjoyed the performance and leaned into the joke.
H2: Walton Goggins answers Grinch comparisons
Walton Goggins, who rose to wider recognition after starring in season three of HBO’s The White Lotus, has publicly addressed fans who likened his looks to Dr. Seuss’s Grinch. What began as playful chatter turned into a full-on holiday collaboration when Goggins took the role in Walmart’s new Who Knew? campaign.
The campaign reimagines the classic tale in a festive setting called WhoKnewVille, where Mindy Lou Who and the Grinch team up to deliver deals to the town’s residents. Goggins says he initially laughed at the comparisons but eventually embraced them.
H3: From laughter to anxiety — then confidence
Speaking to People, Goggins described his reaction to becoming the subject of Grinch memes. “You can never really know until you step into those shoes, I suppose, into those green furry shoes, and really look at yourself,” he said. “I thought, ‘You know what? Okay, I do kind of look like the Grinch.’”
The actor admitted that stepping into one of literature’s most iconic characters triggered nerves. “My laughter immediately went to an extraordinary amount of anxiety,” he told the outlet. “’Oh, my God, how can I? How do I pull this off?’ But we did, and I had the time of my life.”
H3: Makeup moment that made the Grinch click
Goggins singled out the prosthetic nose as the turning point. He said the moment the makeup team applied the nose, he knew who his version of the Grinch would be. The prosthetic helped him fully inhabit the role and deliver a performance that leans into the character’s mischievous charm while keeping the campaign light and fun.
H2: A playful campaign after a breakout year
For Goggins, the Walmart spot arrives on the heels of increased mainstream attention from his TV work. As his profile grew, so did the social media chatter comparing him to the green, grouchy holiday figure. Rather than push back, Goggins turned the comparisons into an opportunity to play with the idea.
Walmart’s Who Knew? campaign offers a fresh, comedic take on the Grinch story, with Mindy Lou Who joining forces with Goggins’s Grinch to bring savings and surprise to WhoKnewVille. The approach keeps the tone festive and promotional while giving Goggins a chance to showcase his comedic timing.
H4: What fans should expect
Viewers can expect a playful performance that nods to the classic Grinch persona without attempting a full retelling. Goggins’ involvement highlights how celebrity culture and holiday advertising can intersect — turning fan jokes into a headline-making commercial moment.
Whether fans saw the resemblance as a joke or a calling, Walton Goggins has now officially worn the green shoes — and appears to have enjoyed the ride.
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