Key Takeaways:
- The Aaron’s Company, Inc. has signed a multi-year extension to its partnership with Front Row Motorsports (FRM).
- The agreement ensures Aaron’s will remain a primary sponsor of driver Michael McDowell and the No. 34 Ford Mustang Dark Horse.
- The renewal builds upon the successful partnership that began in the 2024 NASCAR Cup Series season.
- Both organizations have expressed enthusiasm for continuing their collaboration in the years ahead.
Front Row Motorsports (FRM) and The Aaron’s Company, Inc. have officially announced a multi-year extension of their partnership, ensuring the familiar blue and white Aaron’s livery will continue to adorn the No. 34 Ford Mustang Dark Horse driven by Michael McDowell in the NASCAR Cup Series.
A Partnership Built on Success
The collaboration, which began in the 2024 season, has proven fruitful for both the race team and the rent-to-own retailer. The extension solidifies Aaron’s commitment to NASCAR and its support for FRM, a team that continues to make competitive strides in the sport’s premier series.
“We are thrilled to continue our relationship with Front Row Motorsports and Michael McDowell,” said a representative for The Aaron’s Company. “Our initial year together was a tremendous success, connecting our brand with millions of passionate NASCAR fans. This partnership aligns perfectly with our goal of providing affordable, high-quality products to our customers, and we look forward to more exciting seasons on the track.”
Stability for the No. 34 Team
For Front Row Motorsports, the multi-year agreement provides crucial stability and reinforces the team’s growing commercial appeal. Having a committed partner like Aaron’s allows the organization to focus on performance and long-term planning.
“Aaron’s has been a fantastic partner,” stated Jerry Freeze, General Manager of Front Row Motorsports. “Their enthusiasm for the sport and their activation around the sponsorship have been first-class. Securing this multi-year extension is a testament to the value we are delivering, and it’s great news for our entire organization.”
McDowell to Continue Flying Aaron’s Colors
Driver Michael McDowell, a veteran in the Cup Series, expressed his excitement about the continued support from Aaron’s.
“It’s an honor to represent the Aaron’s brand,” said McDowell. “They are a people-first company, and their values resonate with our team and the NASCAR community. We had some strong runs with their colors on our car, and I’m motivated to take the No. 34 Aaron’s Ford Mustang to Victory Lane in the coming seasons.”
Fans can expect to see the Aaron’s scheme as the primary sponsor for the No. 34 team in multiple races throughout the upcoming NASCAR Cup Series seasons, continuing a partnership that has quickly become a fan favorite.