North West Joins Instagram; ‘Account Managed by Parents’

North West, 12, launched @northwest on Instagram — ‘account managed by parents’ — after past public criticism from Kanye West over kids’ social media use.
North West Joins Instagram; 'Account Managed by Parents'
  • North West, 12, launched an Instagram account under the username @northwest and shared her “first post.”
  • Her profile bio states the account is “managed by parents.”
  • The move arrives after past public criticism from her father, Kanye West, about their children’s social media exposure.
  • North and Kim have faced earlier backlash over costume looks shared on their joint TikTok account.

H2: North West makes Instagram debut

Kim Kardashian and her daughter North West made headlines Friday after the 12-year-old opened an Instagram account under the handle @northwest and posted a blurry first photo of herself in a Balenciaga tee, mini skirt and boots. The caption read simply, “first post.”

Shortly after the launch, followers noticed North’s Instagram bio: “account managed by parents,” signaling parental oversight on the new profile.

Embedded post (Instagram): https://www.instagram.com/northwest/

H3: Why the move matters

North has appeared online before through the family’s joint TikTok account, @kimandnorth, which she and her mother created in 2021. Still, an independent Instagram profile — even one supervised by adults — renews conversations about celebrity children and social media exposure.

Kanye West, North’s father and Kim’s ex-husband, has publicly warned against sharing children online. In 2022 he criticized a TikTok that featured then-eight-year-old North, saying he did not want his children to be “used by TikTok.” His remarks sparked a public response from Kim, who said she supervises all content and aims to balance protection with allowing her daughter creative expression.

H4: Past controversies resurfaced

North’s Instagram debut comes months after she and Kim received criticism over a costume look North shared on TikTok. The 12-year-old’s Halloween-inspired ensemble — featuring temporary face tattoos, colored contacts and a nose piercing — prompted debate about age-appropriate looks and online commentary.

Kim defended North at the time, explaining the look was a costume and that any posts by North go through her phone and approval process first. She posted previously that Kanye’s public attacks had been hurtful and reiterated her role as the primary caregiver overseeing their children’s online presence.

H5: Parental control and public reaction

Social media experts and parents often argue that supervised accounts can help young creators learn digital responsibility while shielding them from some online harms. Still, celebrity children attract heightened attention, and any new profile is likely to prompt scrutiny from fans and critics alike.

For now, North’s account shows a cautious approach: a public profile with an explicit note that adults manage the content. Followers can expect more curated posts and Story moments; North already shared playful Stories of her and friends wearing multicolored wigs.

Embedded post (TikTok): https://www.tiktok.com/@kimandnorth

As the family navigates criticism and parenting in the public eye, North’s Instagram launch is the latest chapter in an ongoing conversation about the boundaries of childhood, creativity and celebrity in the digital age.

Image Referance: https://toofab.com/2025/12/20/kim-kardashian-north-west-instagram-kanye-west-criticism/

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