• Kendall Jenner stars in a Fanatics Sportsbook Super Bowl 2026 ad, joking about the viral “Kardashian curse.”
  • The model references past NBA relationships with Devin Booker and Blake Griffin while showing off lavish purchases.
  • The commercial will air during the Feb. 8 game between the New England Patriots and Seattle Seahawks; watch the ad here: https://www.youtube.com/watch?v=JfLUbLIULDw&t=1s

Kendall Jenner leans into the joke

Kendall Jenner takes a playful swipe at internet lore in a new Fanatics Sportsbook commercial set to air during Super Bowl 2026. In the cheeky spot, the model and reality star directly addresses rumors that women in the Kardashian-Jenner family bring bad luck to their athletes.

“Have you heard? The internet says I’m cursed,” Kendall asks onscreen, sipping tea that wilts at the rim. She smiles and leans into the bit — lighting a match and tossing it into a basket of NBA jerseys, passing portraits of past boyfriends with their faces burned or ripped out.

Betting on the joke

Kendall then jokes about how the rumor has helped her bankroll a luxe lifestyle. “While the world has been talking about it, I’ve been betting on it,” she says, showing off a private jet, vintage convertible and a pool she claims came from a missed playoff run. Her line, “Kardashian Curse…it’s not even my last name,” lands as the ad’s punchline.

The spot nods to Jenner’s past high-profile romances with NBA players Devin Booker and Blake Griffin, two names that often surface when fans speculate about the so-called curse. The commercial uses that gossip as its comedic engine while promoting Fanatics Sportsbook.

Context from the Kardashian family

Kendall is not the first Kardashian to mock or confront the rumor. The family has addressed the idea in different ways over the years: Kourtney’s ex Scott Disick once consulted a medium on Keeping Up With the Kardashians, Khloé publicly dismissed the theory as nonsense, and Kylie Jenner has quipped that some exes simply “come and can’t handle it.”

Those earlier moments set the stage for Kendall’s ad, which leans into the meme rather than trying to deny it.

Watch the ad

Watch Kendall Jenner’s Fanatics Sportsbook commercial here: https://www.youtube.com/watch?v=JfLUbLIULDw&t=1s

The commercial will air during the Super Bowl matchup between the New England Patriots and Seattle Seahawks on Feb. 8, joining a slate of high-profile ads that mix celebrity cameos with cultural jokes.

Kendall’s spot keeps the tone light and self-aware, turning internet rumor into a punchline and a playful promotion for the sportsbook. Whether viewers see it as good-natured teasing or savvy marketing, the ad is likely to spark conversation throughout Super Bowl weekend.

Image Referance: https://www.eonline.com/news/1427773/kendall-jenner-super-bowl-2026-commercial-kardashian-curse