• Jennifer Garner-backed Once Upon a Farm priced its IPO at $18 per share and raised about $198 million.
  • The organic baby and kids food company is set to list on the NYSE under the ticker OFRM.
  • The deal offers a window into investor appetite for branded food companies amid high grocery prices.

H2: Once Upon a Farm prices IPO, raises $198M

Once Upon a Farm, the organic baby and kids food brand backed by actress Jennifer Garner, priced its initial public offering at $18 per share and raised roughly $198 million. The company is expected to begin trading on the New York Stock Exchange on Friday under the ticker symbol OFRM.

H3: What the offering means

The IPO gives investors direct exposure to a branded, mission-driven food company focused on organic products for infants and children. The timing of the offering — as grocery prices remain elevated — makes the debut a useful test of how much investors value premium food brands when consumers face cost pressures.

H3: Market context and investor takeaways

Branded food companies have drawn variable investor interest in recent years, and Once Upon a Farm’s public debut will be watched as an indicator of demand for packaged organic and convenience food plays. A successful open could encourage more consumer-focused food startups to consider public markets, while a weak reception might signal investor caution amid inflationary concerns.

H4: About Once Upon a Farm

Once Upon a Farm builds refrigerated, organic baby and kids food products, positioning itself on fresh, wholesome ingredients and convenience for busy parents. The company has been associated with celebrity support, notably actress and investor Jennifer Garner, whose involvement has raised the brand’s profile among mainstream consumers and investors.

H4: What to watch when trading begins

  • Opening price relative to the $18 IPO price — early movement will show immediate investor sentiment.
  • Trading volume — higher volume may indicate broader institutional interest.
  • Longer-term performance — how the stock fares over weeks will signal whether investors see sustainable growth in the category.

H5: Why it matters

At a time when consumers are sensitive to grocery costs, Once Upon a Farm’s public debut will be closely followed by industry observers. The offering not only tests demand for one company’s products but also sheds light on investor appetite for branded, premium food businesses in a challenging retail environment.

Short, plain-language takeaways: the IPO priced at $18, raised about $198 million, and will trade on the NYSE as OFRM. Investors and grocery-watchers will monitor the stock’s opening and early performance for clues about the broader market for branded food names.

Image Referance: https://www.axios.com/pro/retail-deals/2026/02/06/once-upon-a-farm-ipo-jennifer-garner