• Bad Bunny premiered his first signature adidas sneaker, the Bad Bunny x adidas BadBo 1.0, during the Super Bowl LV halftime show.
  • He wore the “Resilience” cream colorway to match an all-white Zara outfit; an earlier “Rise” colorway was soft-launched at a press conference.
  • The BadBo 1.0 nods to ’90s trainers, retails for $160, and a hyper-limited run of 1,994 pairs was released ahead of the game.

H2: Bad Bunny brings his first adidas signature sneaker to the Super Bowl

Bad Bunny turned the Super Bowl LV halftime stage into the launchpad for his first signature adidas silhouette: the Bad Bunny x adidas BadBo 1.0. Performing amid the show’s larger theatrical moments, the Puerto Rican star completed an all-white Zara look with the cream “Resilience” BadBos, marking the shoe’s high-profile debut.

H3: Design and inspiration

The BadBo 1.0 channels a ’90s athletic-trainer aesthetic. It features a mid-top nubuck upper, hairy suede paneling, and a translucent rubber outsole for a retro-but-refined finish. The initial release paired light-grey nubuck with brown suede, while the “Resilience” colorway that Bad Bunny wore paired white nubuck with light-grey suede to match his stage ensemble.

H3: Limited run and launch details

Adidas released a hyper-limited number of pairs ahead of the game — 1,994 units, a nod to Bad Bunny’s birth year, with that number marked on the heel. The BadBo 1.0 retails for $160 and is available through the adidas Confirmed app and select retailers. Additional colorways, including the earlier “Rise” shade that surfaced at a pre-game press event, are slated to roll out following the halftime show.

H2: Why the collaboration matters

Bad Bunny’s partnership with adidas has grown from archival reinterpretations to full collaborative drops and cultural installations, including an Adidas Archive exhibit in Puerto Rico. The BadBo 1.0 represents the next step: a named signature silhouette for one of the brand’s most visible collaborators. The shoe launch on the biggest televised stage underscores both Bad Bunny’s commercial reach and adidas’s investment in artist-driven footwear.

H3: When and where to buy

The “Resilience” BadBo 1.0 dropped on February 9, the day after the Super Bowl, to commemorate the performance. Fans can look for releases and restocks on the adidas Confirmed app and at select retailers. The $160 price point places the BadBo 1.0 in adidas’s premium lifestyle range, with more colorways expected.

H4: The look on stage

On stage, Bad Bunny paired the BadBo 1.0 with a head-to-toe white suit and a football jersey bearing his last name — a clean, coordinated choice that showcased the sneaker as part of a fully considered performance look.

Bad Bunny’s Super Bowl debut of the BadBo 1.0 cements the collaboration as a centerpiece of his ongoing creative relationship with adidas and sets the stage for future drops tied to his global profile.

Image Referance: https://www.gq.com/story/bad-bunny-super-bowl-halftime-outfit-adidas-sneakers