Key Takeaways
- First-Ever Location: Netflix has officially opened its first permanent entertainment venue, Netflix House, at the King of Prussia mall near Philadelphia.
- Immersive Worlds: The venue offers fans interactive experiences based on hit shows like Wednesday and One Piece, alongside themed dining, merchandise, and VR games.
- Ticketed Attractions: While general entry to Netflix House is free, specific immersive experiences require tickets, with prices starting at $39.
- Major Brand Expansion: This move marks Netflix’s strategic push into physical, location-based entertainment, with a second venue planned for Dallas.
Netflix is no longer just on your screen. The streaming giant has officially opened its first-ever “Netflix House,” a permanent entertainment venue located at the King of Prussia mall in the Philadelphia suburbs. This launch marks a significant step in the company’s strategy to bring its digital worlds into the physical realm.
What’s Inside the Netflix House?
Designed as a hub for fans, Netflix House blends immersive attractions with themed retail and dining. Upon entering, visitors are greeted by a massive red staircase and murals featuring icons from shows like Wednesday, Squid Game, and The Queen’s Gambit.
The venue is anchored by two major ticketed experiences:
- Wednesday: Eve of the Outcasts: An interactive attraction that lets guests explore a macabre carnival designed by Wednesday Addams herself.
- One Piece: Quest for the Devil Fruit: An escape room-style adventure where visitors solve puzzles in scenes inspired by the popular live-action series.
From Streaming to Experiential Entertainment
Beyond the main attractions, Netflix House offers several other ways for fans to engage. The “Netflix Bites” cafe serves food and drinks cheekily named after popular titles, such as a Bridgerton-themed cocktail and a Squid Game lettuce wrap.
Visitors can also shop for exclusive merchandise, some with local flair like “NetPHLix” apparel. Additionally, two VR rooms offer games based on Stranger Things, Squid Game, and Rebel Moon, with tickets starting at $25. The venue even includes the “Tudum Theater,” a 229-seat cinema that will screen Netflix content and host special events.
A Star-Studded Opening
The grand opening was a high-profile event attended by Netflix CEO Ted Sarandos, Pennsylvania Governor Josh Shapiro, and stars from its popular series, including Luis Guzmán of Wednesday and Ashley Park from Emily in Paris.
The launch of the Philadelphia location is just the beginning. Netflix has already announced its second Netflix House is set to open in Dallas’ Galleria mall in December, signaling a major investment in building its brand through real-world fan experiences.
Image Referance: https://slate.com/culture/2025/11/netflix-house-philadelphia-king-of-prussia-movies-shows-wednesday-one-piece.html