• Disney+ and Hulu ended 2025 with more than 55,000 hours of content and record streams.
• Disney introduced the Hulu brand internationally and added ABC News and ESPN to Disney+.
• The Disney+ app got its biggest refresh to date; the company ran nearly 1,000 experiments in 2025.
• Hit programming — from Moana to Andor — drove strong engagement across the platforms.
H2: A big year for Disney+ and Hulu
Disney closed out 2025 with a slate of moves meant to broaden reach and deepen engagement across its streaming services. The company now lists over 55,000 hours of content across Disney+ and Hulu, and highlighted record-breaking streams and high-profile premieres that kept subscribers watching all year.
H3: International expansion of Hulu
For the first time, Disney introduced the Hulu brand internationally in 2025. That roll-out aimed to bring Hulu’s general-entertainment catalog to new markets, positioning it alongside Disney+ as part of a global streaming strategy. The international launch marks an important step in unifying Disney’s streaming portfolio and expanding reach for series and films that perform well in the U.S.
H3: News and sports on Disney+
A notable change this year was bringing ABC News and ESPN content into Disney+. By housing entertainment, news and sports in one app, Disney hopes to increase daily engagement and offer a single destination for a wider range of viewer needs — from breaking news to live sporting events.
H2: Product improvements and experimentation
Disney reported running nearly 1,000 experiments in 2025 — double the number from 2024 — focused on user experience, personalization and performance. The Disney+ app also received its largest refresh since launch, redesigning navigation and discovery features to help viewers find new shows faster and keep longtime fans more engaged.
H3: Programming that drove attention
The year’s programming highlights included family favorites and prestige dramas alike. Titles called out in the company summary ranged from franchise entries like Moana and fan-favorite series such as Bluey to high-profile dramas like Andor (referenced through its Cassian storyline). Reality and event programming — including Dancing With the Stars and notable sports-themed pieces — also helped sustain broad audience interest.
H2: What the numbers mean going into 2026
Disney framed 2025 as a year of experimentation and platform integration: more content, new placements for sports and news, and a refreshed app experience. The international rollout of Hulu signals a longer-term plan to differentiate and scale the Hulu brand outside the U.S., while ABC News and ESPN on Disney+ make the platform more of an everyday destination.
Looking ahead, the company will likely focus on converting experimentation into measurable retention gains, using data from 2025’s tests to refine personalization, ad experiences and content investment. For viewers, the changes mean easier access to a wider variety of content — and more reasons to check Disney+ and Hulu regularly.
Image Referance: https://thewaltdisneycompany.com/2025-streaming-numbers/
